The continue developments post production file involve several stages and complex designs to be continued, some of which is listed in the timescale and continuing developments include:

Website

The construction of the website will continue until fully functional and inclusive of all the information around project ‘Goodbye100’. This comprises of educational aspect to the problems being resolved, development stages of the VR project, home page, about page, design gallery, consumer engagement/ feedback, contact details and imagery.

Beyond the first prototype I will look for consumer feedback in ‘live tests’ of the website and see what users like or dislike, as well as what changes could be made before submitting the final product in the form of prototype 2.

Brand

As previously mentioned I am looking at working on a distinct logo design as the flagship of the brand, this will be included within the website, development stages and including this document before it is submitted. I will shortly begin some proposal ideas, including sketches and graphical experimentation, before using Adobe Illustrator to create the first prototype on ‘Goodbye100’s’ brand to be rolled out with all other outputs.

VR Experience

By far the most time consuming and largest part of extended developments will come in creating a visual concept for the Oculus driven project, including the completion of a world 100 years from now. This can only be achieved through dedicated self-education and continued work on shaping this VR concept into an accurate portrait of my original vision, whilst recording and documenting various stages of the process to be included on the website.

Also I will need to look towards some game programming and scripts to create a basic prototype that can be used with the Oculus to showcase my work, fortunately the script is very accessible, however some thought and tutorial understanding will need to be pursued to make sure this all works correctly before demonstration.

Final Thoughts

A final note on these outputs, all plans are still at this stage subject to change and the final outcomes may be different from what is suggested, particularly in terms of design and final showcase. However this document is to be treated as a rough sketch of what probably the final outcome will look like, bar a few small changes.

On production of this file, the development of both outputs have begun and initial designs and constructions of both the VR world in Unreal Engine 4, as well as the website through Adobe Muse are beginning to form the first visual representations of the reality that is ‘Goobye100’.

Website

In regards to the website design, Adobe Muse as previously mentioned is making the creation of the projects main portal very easy and efficient, the key elements to remember though include:

• Colour
• Tones
• Layout
• Font
• Minimalism
• Composition

Currently I am experimenting particularly with imagery, layout and colour to find the right balance that is easy on the eye, but still follows the simplistic and stylish look I want from my site, previous research into colour tones in Mad Max: Fury Road has helped me to identify certain shades that work well together.

Virtual Reality

Part 2 of the project has already proven to be quite difficult, the sheer amount of work and learning that goes into creating a half decent VR experience and especially on your own is very substantial. However some initial progress has been made, I have started to model the ‘environment’ in UE4 creating mountains and textured surfaces as a simple canvas to paint on my models.

I am also using the 3D modeling software ‘Blender’ to some success with two 3D models of buildings created to be featured as ‘abandoned’ structures within the VR world. I am also looking at preexisting game packages for nature designs to bring the world to life, inserting and experimenting with some rocks, trees and plants. Furthermore research into other game developers post apocalypse designs is influencing my artistic side of what vision I want to bring to life, inspiring my style, in particular ‘Bethesda’s Fallout

The following is a rough breakdown of the projects total costs over a 1 year period, from start date to showcase, based on development and then team realization into the global industry through a dedicated team of 5 individuals including myself, all prices are estimates/ rough ideas:

• Wages: based on a minimum salary of starting £25,000 a year per employee (based on working on the project or one year including holiday).
• Travel expense: based around cost of public transport/ petrol cost to a studio per month.
• Studio: Cost worked out based on a small (6 people or less) office space in Lincoln. http://www.rightmove.co.uk/commercial-property-to-let/property-55037888.html
• Computers: Average good working PC £800 each minimum.

Contingency Plan: Pay a company to develop the product, price negotiable but less than total cost, however commission would possibly be added. Example Company: http://mintdigital.com/.

Target audience is something that becomes crucial to the success or failure of a project including whether the intended output will even be well received or used. Identifying the specific audience and then marketing for that audience can be a complex task and requires research into what style, arrangement, design and interaction the consumer may need to become excited and interested in a project.

For ‘Goodbye 100’ the main area of the product that demands attention comes from the developmental stages before the final output, specifically demonstrated through the website, however to gain public notice I have decided to create three stages of marketing and advertising for the platform. The first coming in the form of a global brand as previously mentioned, the second being several promotional advertisement posters such as the one opposite and the third through a social media/ questionnaire research based around my target audience.

Our primary audience specifics as previously outlined within the proposal is male and females, aged 16+ and fitting into the following categories:

• Business owners to look at their energy outputs for their company.
• The average home owner, to invest in sustainable and renewable energy.
• Parents who think about their children’s future and what it may look like.
• The next generation to create awareness and change.

Our secondary audience is consumers of energy in China and Eat Asia looking towards institutions of education and political leaders to direct change within their countries that are contributing to such problems, as outlined in the proposal, through pressure to change from our primary audience. This problems comes down to a lack of disposable income and energy usage within these countries, China now generates over a quarter of the world’s garbage, at least 250 million tons annually. Furthermore the internet isn’t something that is widely accessible therefore social messages of change and technology such as VR equipment isn’t publicly available, consequently our actually output won’t be a fully functioning product within this target area and range of audience, but will hopefully in time become available through international exposure.

The schedule for both research and development of the two intended outputs, as well as any side projects and additional material is listed below, including work completed before this document, ongoing and to be completed after: