Understanding bad logo design involves looking at the key message the company is promoting and whether they’ve achieved this within their design. Looking here at “Business Application Developers” the company surely wants to promote their professionalism, however as a software development team, the lack of development that has gone into their logo, particularly the choice of font suggests anything but professional.
When developing a good logo, choosing different fonts is a big area to avoid, it makes the presentation look sloppy and overall distracts from the original message. The choice of colours is also key, blue and blank would work well, but the vibrant choice of blue really stands out poorly against the black, if the blue had appeared softer or a lighter shade, this would have improved the logo.
