The evolution of branding has changed so much that you have to look at what defines branding to understand why there is a need for change.

Key elements can factor a companies decision to rebrand including:

– Keeping up to date with the latest trends within branding.

– Opting for a simplistic look to become more recognisable.

– Changing their branding to support different formats such as computers, mobile phones, Tablets and Business branding.

– Following the footsteps of larger and equal companies who’s branding change has made them more successful (Amazon, Google, Youtube).

By following elements it is easy to see why so much branding has changed recently and arguably suggest parent companies lead to way into global marketing and advertising when deciding how to design and represent a specific company.